It is recognized by RIM CEO Thorsten Heins. "We took a conscious decision not to take Android," said Heins told The Telegraph, Friday (03/08/2012).
According to him, space to differentiate the product from other Android manufacturers very little.
RIM believes that the BlackBerry still has the market, and differentiate themselves with iPhone and Android. To compete with its competitors, RIM is very dependent on the availability of applications.
"Game, the media, we should be good at it and have to support users who like to play the game ... And if we want to serve this segment, we can not do it in a way that impressed me-too," explains Heins.
RIM is still a candidate instant messaging features BlackBerry Messenger (BBM), which according to Heins, is still the main attraction of the BlackBerry smartphone.
"No other feature that can read, write, and check if you've read my message. We want to make the fuel as a differentiator," he said.
BlackBerry operating system 10 is still in development stage. BlackBerry RIM plans to release first 10 at the end of 2012. However, this schedule is delayed until the first quarter of 2013.







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