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Friday, August 17, 2012

Samsung: Learn the iPhone, But Do not Trace

Samsung: Learn the iPhone, But Do not Trace

Samsung senior designer Sungsik Lee, had asked the design team to learn from the iPhone in developing new products. However, he warned, do not copy the design of the popular iPhone.

Lee was disclosed in an internal email sent to executives software Samsung, dated March 2, 2010.

Email content is then presented as evidence in Apple patent trial between Apple and Samsung in the United States. Apple wanted to prove that the product Samsung intentionally cheating software design and the iPhone and the iPad.

In the email, Lee told the team about CEO Gee Sung Choi opinion that assessing the design of the user experience (user experience / UX) still impressed with Samsung's outdated. Choi had to make judgments based on the convenience of users, not just based on logical reasoning.

"Ultimately we have to learn from the iPhone that offers every feature with a very good way. Although everyone agrees with this, we will be facing a major obstacle in practice later on," Lee wrote in an email.

Samsung executives are encouraged to evaluate the iPhone, how it has changed the smartphone industry.

"I do not ask us to make a smartphone that is identical to the iPhone, but I have to study the policy recognizes the iPhone and the new industry standard that has been made ​​by Apple," said Lee.

This is clear evidence incriminating email Samsung. Both Apple and Samsung, are welcome to bring witnesses to present new facts. The trial is scheduled to take place between them for a month, has now entered a third week.

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