Samsung Reveals Galaxy Mobile Phone Sales Strategies

Engadget

Samsung finally revealed in the smartphone market business strategy in the trial against Apple related patents in the United States. Samsung has flooded the market with a variety of smartphone models, this is done at the request of mobile operators in the U.S.

Head of Business Strategy Samsung Justin Denison, said that all Samsung products on the market has a distinctly different models.

"Operators want to differentiate their portfolios, as well as their service," he said during the trial witnesses Apple vs Samsung District Court in San Jose, California, Monday (06/08/2012).

U.S. mobile operator, said Denison, usually require a product with some uniqueness in terms of physical design in order to compete.

On this occasion, Denison showed the ranks of Samsung's product portfolio to 10 members of the jury trial that will decide the case.

Samsung wanted to prove that the smartphone and tablet design as well as the Galaxy did not cheat on iPhone and iPad software technology, as Apple charges.

"So far we've paid all our attention to Nokia, and concentrate efforts on the important things such as folders, bar, slide. But when the user experience of our product compared to the iPhone, the difference is really like heaven and earth," according to court documents written in Samsung's.

Denison argues, Samsung just want to compete well in the global smartphone market. "What we want to do is compete in the marketplace, and continue what we have done over the last 15 years," he said.

Apple vs Samsung trials in the U.S. have been held for a week, and will last for approximately 3 weeks.

Court last week to bring some Apple executives as a witness, among others, Head of Marketing Phil Schiller, head of IOS Software Scott Forstall, and one senior Apple designer Christopher Stringer.

This second week, then the court bring in witnesses from the Samsung, start from the Head of Business Strategy Justin Denison.