Finding a name for a company is not easy. Just as difficult to find the name of a newborn or the name of a music band, for example. But, if the name will also affect the continuity of a company? No one can tell. What is clear, there must be a story behind the process of determining the names of the companies.
Here are the stories behind the appearance of the names of major companies in the field of IT and electronics, assembled by Silicon Alley Insider, from HP, Cisco, Oracle, Intel, Microsoft, Apple, to Sony.
Duo founders, Larry Page and Sergey Brin, the company was originally named 'Googol' which refers to the number 10 to the power 100. Two college students who drop out of their PhD program at Stanford, named so, to symbolize their website projects algorithms agency, as a project that will involve massive data. But when looking for investors and meet with one of the founders of Sun, Andy Bechtolsheim, name 'Googol' written into 'Google' to more selling.
- HP
The founder of Hewlett-Packard, Bill Hewlett and Dave Packard had to argue to provide the name of the company, whether it will be Hewlett-Packard or Packard-Hewlett. Finally they both raffle with a coin.
- Sun Microsystems
The Sun founder Andy Bechtolsheim, Vinod Khosla and Scott McNealy were fellow students of Stanford University. At that time, Bechtolsheim got a project to make the workstation for the campus, and the project was named Stanford University Network. Name was later shortened to SUN.
- Cisco
Cisco name is often mistaken for a short specific words. In fact, Cisco is taken from San Francisco is expected to places other than Silicon Valley. Therefore, in the beginning, the company has always insisted that his name is written with small letters all.
- Apple
At that time the company has been late a few months to register their names and trademarks. Then, one of the founders, Steve Jobs challenged the founders of other companies to propose a better name than 'Apple'. Apple is Jobs's favorite fruit. Finally, the name proposed by Steve Jobs was the one who was chosen.
- Intel
The two founders of the company, namely Bob Noyce and Gordon Moore, actually wanted to name the company with the combination of their two names 'Moore Noyce'. Unfortunately, the name was already registered as the trademark of the hotel chain. Finally, they provide an alternative to both, with their company name as shorthand INTegrated ELectronics, or INTEL.
- Microsoft
The company name is an acronym for MICROcomputer SOFTware. From the name that he made, it is clear that the company's founder Bill Gates is very confident of the potential of business software. Because at that time the computer is a very new technology and software business is not a business that has been growing.
- Adobe
Although Adobe mean brick or adobe, but Adobe is not the origin of the name is inspired by the brick. Rather, because one of the company's founder, John Warnock, has a home in the Adobe Creek, a stream in Los Altos, California.
- Oracle
One of the initial product is done by company founder Larry Ellison and Bob Oats, is the application of RDBMS, which is a project of the CIA orders. The project was given the code name 'Oracle' because it is expected to be able to answer all sorts of questions about everything about life. Later the CIA to stop the project, but Ellison and Oats forward and make it a project name becomes the name of the company.
- Sony
Company's founder, Akio Morita, wanted a name that was familiar to their target consumers, the United States. Sony's name is derived from the Latin word "Sonus' which means sound. In addition, it also comes from the name of the slang word 'Sonny Boy' who in the 1950's in Japanese means 'young smart and handsome'. That Akio Morita sees himself.
- Yahoo
The company name was chosen by Jerry Yang and David Filo, is an acronym for "Yet Another Hierarchical officious Oracle". It is not clear whether the 'officious Oracle "Oracle is a project that was done earlier by Larry Ellison and Bob Oats. To be sure, the two Stanford students also like the word 'Yahoo' in the dictionary, as well as in fiction titled made by Jonathan Swift Gulliver's Travels, whose meaning is 'rude or immodest'.
0 comments:
Post a Comment