Why BlackBerry Don't Want Use Android?

When taking over as President and CEO of Research in Motion (RIM) BlackBerry's maker in the company last January, Thorsten Heins received many suggestions to adopt the Android operating system.

"Many have advised me to switch BlackBerry to Android," Heins said in an interview with All Things Digital, Thursday (11/15/2012) ago.

However, Heins continued, the company did not have many chances to stand in the middle of the Android manufacturers.

Samsung, which also produces components for the device itself, manages to be a great player, but other companies have difficulty competing.

Moreover, he added, "That is tantamount to marginalizing BlackBerry users."

Although based on the third-quarter data from Gartner BlackBerry's global market share had shrunk to 5.3 percent, according to data alerts RIM itself at the end of September, the BlackBerry subscribers continued to grow to 80 million users.

So, Heins decided to remain adamant with the operating system BlackBerry 10 RIM made its own. According to him, the BlackBerry 10 is not just aiming to reverse the fortunes of RIM in the smartphone business, but also creates a new platform for the "next era of mobile computing."

"I am very satisfied have taken the decision," he added.

Even so, Heins acknowledged that the company was too late to make changes. One reason, says Heins, is that RIM did not realize that users prefer the big screen and the many aspects of the application rather than e-mail, security, ease of typing, and battery life is a mainstay of BlackBerry.

"Looking back, I think we were late to anticipate change. But now we're awake."

The BlackBerry device 10 which became a beacon of hope RIM is scheduled for release on January 30 next year. In addition, Heins said that there are many who still do business.

While RIM BlackBerry 10 finish, Heins tried to reorganize the company is headquartered in Waterloo, Ontario, Canada that. He said, RIM has managed to change the composition of its executive team and reduce the workforce of 5,000 people while increasing the number of subscribers and make sistm new operation.

"We're still working," said Heins. "We do not want to pretend as if he had done."