As a result, according to a source quoted by Reuters, Microsoft impressed "betraying" the hardware industry. "The decision of Microsoft entering the hardware market it has long been a point of debate between the OEM (Original Equipment Manufacturer or hardware maker associates) with Microsoft," said another source.
Microsoft developed the steps of its own tablet device has put the software giant as a competitor than a partner-partner, the hardware manufacturer.
It was pointed out to bring the negative sentiment of the partners. "This strategy has the potential to affect the willingness of the partners to work closely with Microsoft, because they will now see it as a competitor than a partner," said Andew Milroy, vice president of ICT Research for the Asia-Pacific region, as quoted by Reuters.
Contrary to Microsoft's habit of working with hardware partners to test each new product, the tablet "Surface" was developed in secret by Microsoft.
Microsoft's position as a direct competitor also break the licensing model that has been running for 37 years, in which Microsoft is licensing the software had made to OEM partners, such as Dell or Hewlett Packard Co., which makes the hardware.
Several Microsoft partners, including Dell and HP have expressed willingness to continue producing devices including Windows 8-tablet-even though Microsoft already has its own tablet.
"The big question is whether Microsoft will introduce the issue price designed to lure the market or directly draw the full benefits of these devices," says Jan Dawson, chief analyst at telecommunications research institute at Ovum, New York. "If the price is lower than that can be specified by the OEM, Microsoft risks alienating the more distant associates."
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