Amazon: Consumers More Important Than Profit

Amazon is currently the largest online retailer in the world. Although the company's stock continues to rise, it does not mean profits are always on top of everything.

This is expressed by the founder and Chief Executive Officer (CEO) Jeff Bezos Amazon. In a letter to shareholders, Bezos insisted on its vision in building Amazon and explain why profit is not always the main thing.

According to him, the pursuit of customer loyalty that a company will be able to satisfy and gain confidence. "Amazon pursuit of customer loyalty than profits, as well as proactively satisfy the consumer to gain confidence, which could result in a larger business than the consumer, included in the new business arena," said Bezos, as reported by Neowin, Monday (15/04/2013 ).

Bezos statement as CEO of a large corporation is considered a breath of fresh air because he openly said that there is not only for shareholders, but also the consumer.

Amazon is also known to continue to strengthen its presence in the tablet market. Ranks of the company's Kindle Fire is shown to have the strength to compete.

Last September, for example, Amazon claims Kindle Fire managed to contribute 22 percent of tablet sales in the United States (U.S.). Unfortunately, the online retail giant refused to describe the number of tablets sold.